Dan Mall is an award-winning designer from Philadelphia, an enthralled husband, and new dad. As the Founder & Design Director at SuperFriendly, Dan and his team defeat apathy and the forces of evil with heroic creative direction, design, & strategy. He’s also co-founder of Typedia and swfIR, and sings/plays keyboard for contemporary-Christian band Four24. Dan was formerly Design Director at Big Spaceship, Interactive Director at Happy Cog, and a technical editor for A List Apart. He writes about design and other issues on Twitter and on his industry-recognized site, danielmall.com.